Today sunglasses really are a must have fashion accessory but designers always wonder what customers are ready to pay for a fashion pair of sunglasses.
When people don't want to pay a too high price for their prescription glasses it seems that they don't mind the price of their fashion designer sunglasses.
They can pay high price if the brand is famous, and leading designer brands know this point, so the price companies decide to sell their sunglasses mostly depends on what customers are ready to pay for this fashion item.
Fortunately most of the people don't know that these designer sunglasses only cost few dollars to make, and that most of the price they pay is spent in advertising and promotion.
Sunglasses are often chosen as an accessory rather than bought just for practicality for protecting eyes amd the trend for sunglasses by Oakley, Chanel, Fendi, Marc Jacobs, dVb, Juicy Couture, Coach, Serengeti, Channel, Louis Vuitton, Ray-Ban and Prada started with celebrities as Paris Hilton, Lindsay Lohan, and Victoria Beckham wearing designer sunglasses.
So, even though quality and styles are important factors for success, the brand is still what customers care the most about.
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